At Practice Advocate, we believe dentists can sell their practices without paying commission on their legacy.

We’re changing the industry

Unbiased practice valuations and zero commission sales

Buyer advocacy and strategic projection models

Negotiation, education, and consultation expertise to advance your career


Practice valuations

Practice Sale Support

Buyer Representation

Practice Restructuring

Consulting Services

We help dentists sell their practices without paying commission through our 3 step consultation process

We support prospective practice buyers to make the best investment possible without uncertainty with our transparent buyer advocacy program.

We support practice owners in making strategic decisions without relying on trial and error through our business coaching programs and consultancy services.

Dr. Robertson has single handedly appraised hundreds of millions of dollars in Canadian dental practice valuations and supported practice ownership transfer since 2018. Sean teaches Practice Management for the Faculty of Dentistry at McGill University and the Faculty of Dentistry at the University of Toronto. He writes regularly for Ontario Dentist, The Journal of the Ontario Dental Association and Oral Health, a national journal for the profession of dentistry in Canada. He represents dentists as an advocate in practice acquisitions and strategic planning consultation for practice growth.

Sean has studied with the Chartered Business Valuation program and established solid relationships with the major Canadian banks. Because of his reputation and grounded research-based approach to valuation, he is regularly called upon by the major Canadian banks, dental associations, and dental support organizations to consult on trends, predictions, and perspectives in the Ontario and Canadian dental practice marketplace. He has completed in person training in communication and the art of negotiation with The Black Swan Group and Chris Voss, former FBI hostage negotiator and author of Never Split The Difference.  Sean has lectured at the Ontario Dental Association’s Annual Spring Meeting and the Canadian Dental Association on the topics of practice valuations, acquisitions, sales, and practice management. He contributed to the development of the Career Options Initiative with the Canadian Dental Association and is the author of the book, From DEBTistry to dentistry: A buyer’s guide to successful transitions.